A handful of boobs please. A wall of breasts ! De borstenwand.

“A Dutch designer has come up with an ingenious way to help goofy, bra-shopping men accurately report on their significant others' boob-size -- by giving them a wall of variously-sized boobs to squeeze until they find a pair that seems about right: "When trying to buy a sexy bra for their wife or girlfriend, usually they point to other women in the shop or, when asked about size, they say a 'handful'." The wall consists of rows of silicon breasts in all sizes. By look and touch, male shoppers can work out the right size, she says. “

"Most men have a selective memory," she (Wendy Rameckers works at the Piet Zwart Institute) explained. "They know all about their car, but never seem to know their wife's bra size.

"When trying to buy a sexy bra for their wife or girlfriend, usually they point to other women in the shop or, when asked about size, they say a 'handful'."

The wall consists of rows of silicon breasts in all sizes. By look and touch, male shoppers can work out the right size, she says.

came to me via http://www.boingboing.net/2005/11/03/wall_of_boobs_helps_.html and points to http://www.ananova.com/news/story/sm_1596810.html. There is no image, but I guess they have done that one purpose the marketeers or by accident. Anyways it’s gonna make lot’s of people look for that wall of breasts. Don’t tell it did not grasp your attention. It did ! Admit it. It’s creative also and it’s a very strong marketing concept. Touch and feel. Hahahaha.

Original article here : http://pzwart.wdka.hro.nl/rdma/Latest%20news/Lingerieconcept%20Wendy%20Rameckers/view

“ De Telegraaf, 30 okt 2005, 12:04 Lingeriezaak met borstenwand moet man over drempel helpen  RIJSWIJK - De lingeriezaak als bouwmarkt, afgewerkt met een zogeheten borstenwand waar mannen fysiek kunnen aangeven wat de cupmaat van de partner is. Tot dit winkelconcept kwam ontwerpster Wendy Rameckers van het Piet Zwart Instituut in Rotterdam, om de lingeriezaak nieuw leven in te blazen. Volgens Rameckers voelt de man zich nog steeds niet thuis in lingeriezaken: „Bovendien hebben veel mannen een selectief geheugen. Ze weten vaak wel hoeveel pk hun auto heeft, maar niet de cupmaat van de vrouw.” Daar wist de studente wel een oplossing voor door onder meer een wand met borsten van gel te maken. … “

By the way, this is our breakfast today. The Malaysian Bun (in het Nederlands ook wel genoemd boterkoek, maar dan zonder krenten, maar wel met een roze dot in het midden, wat dat ook moge zijn)

News results for wall of breasts - View today's top stories
Designer busts out with wall of breasts - Independent Online - 2 Nov 2005